Lisa Peyton-Caire
Lisa Peyton-Caire
Friends!
It’s been a while since I posted here. The competing demands of mom-preneurship, family & trying to maintain life-balance have been keeping me plenty busy. And not unlike many business owners, I’ve been working overtime to make inroads in the midst of a struggling economy to keep my business and other ventures financially strong and operationally sound. It’s almost instinctive in tight times like these to cut back, but as Alecia Benjamin of YVISA, LLC insists, tight times are often the most beneficial and necessary times to ramp up our marketing efforts.
Keep reading to see what Alecia suggests…
Marketing in a Recession? YES!
Is the current tough market the right time to be slashing your advertising budget? Not if you want your business to survive the economic downturn and lay the groundwork to thrive when the economy improves! Tough times may actually provide us our best opportunity to reach out to our customers with little or no competition because so many of our competitors are doing just the opposite of that in an attempt to save money.
During good times everyone has the money (and bravery) to seek out clients, creating an atmosphere of extreme competition where reaching the consumer with your message proves to be exceedingly difficult. NOW is the time to have faith in your product or service, to reach out to your customers and to secure your success now and into the future. And there are easy and cost effective ways of doing so.
There are some simple things that you can do. Everyone knows about the internet, but not everyone knows the free ways to get exposure on the internet. You can write an article about your industry, or a product, and submit it to one of the many sites that accept them. At the end of your article, you mention your business and have a link to your website. Each site has it’s guidelines on how the articles are to be written, so make sure to follow them. This will help establish you as a leader in your industry as long as the information you share is helpful and not self-promotion.
Contact YVISA LLC for more marketing ideas on a budget. –
I appreciate Alecia’s perspective, and spent a few hours this evening updating my marketing materials and outlining a few strategies to employ over the coming weeks. What about you? Be sure to share your thoughts on this!
Lisa
Girl, I completely agree with your post. The LAST thing you want to do in bad economic times is slash you marketing budget, or slow down on marketing. I remember reading somewhere that when a business coporation has to make cut – backs, the last thing they do (if they are smart) is cut back on advertising and marketing. Now matter what economic climate is present, you NEVER want to cut off advertising and marketing. If you don’t advertise, people will not know you exist, or people will move on and forget about you. Plus, as you mention, there is a lot of competition on there. If your competitor is slowing down on marketing, than that is the PERFECT time to increase your efforts. Great post!
Comment by Tara — October 7, 2008 @ 8:58 am
Now is definitely one of the best times to be an internet marketer. The recession will send more and more people online to look for good deals. It is a great time to to be marketing online.
Comment by Niche Blueprint — January 6, 2009 @ 5:57 am